Fashion brands and textile manufacturers deal with a fast-changing apparel industry where winter and summer collections no longer exist. The times where people would buy long sleeved polos in the fall and shorts and T-shirts in the spring are long gone. The fashion season is an ongoing one, and new collections are launched every month.
As collections get more numerous, quality gets more important. This is shown by the many extra functions that are added to all kinds of apparel. Classy workwear should also feel comfortable, comfort wear should also look classy, and sportswear should be just as fashionable as leisure wear. Additionally, eco-friendly production processes and fair working conditions are crucial to meet customer expectations.
As soon as you know how to anticipate trends and how to use them to surprise your customer base, you can become -or stay- a leading player in the fashion industry. It all starts with speed, as a fast time-to-market sets you apart from other textile manufacturers that can’t keep up with the incredible rate of today’s fashion world. Production methods that enable mass-personalisation will definitely help you here, as they allow you to produce a high number of products to order. You can improve quality by enhancing the feel and colour shades of your fabrics and by adding extra functions like fragrances that add value to the end-product. Lastly, communicating about your corporate social responsibility projects and substance registration policies are worth a lot in the eyes of your customers.
We’re ready to help you improve your textiles by making them more sustainable and by making your production processes more efficient. Our digital printing concept, for example, consists of products that enable you to print to order without altering quality. Our newest inventions like the mineral based technology add technical functions to your fabrics, while the waterborne polyurethanes and the pure performance concepts enhance their quality. As a bonus, all of these products reduce water usage and help you lessen the usage of polluting chemicals.
New trends bring new chances to conquer the fashion industry. Below, we introduce you to our concepts that help you get your competitive advantage.
DIGITAL PRINTING CONCEPT
"The right chemical preparation cocktail for the sharpest print."
EXTREME WHITENESS CONCEPT
"A combination of ingredients that help you get the ultimate white."
PURE PERFORMANCE CONCEPT
"A finish that preserves fibre quality and protects colour shades."
TANNEX TERGEO CONCEPT
"Clay is still king when it comes to washing and bleaching methods."