People love sports and people love to be outside. This well matching combination is the driving force behind the growing popularity of outdoor activities like hiking, climbing, fishing and camping. But as much as outdoor people are attracted by all the things that nature provides, they love gears and gadgets that can boost their outdoor performances.
Outdoor apparel plays a major role in this active lifestyle. People want a combination of the technical benefits of traditional outdoor clothing with the look and feel of fashionable everyday wear. This trend is driven by young people that see the outdoors as a playground to be enjoyed and experienced with friends. Not surprisingly, this target group also asks for more eco-friendly garments.
The sport and outdoor industry has always been about technical and functional innovations. Manufacturers are continuously looking for ways to improve their users’ performance and to make their outdoor experience more fun and comfortable. Latest innovations include protective features against rain, wind, heat and insects and developments in breathable isolation. To realise these features, you need hi-tech fabric constructions and functional and protective finishing concepts. Additionally, you should focus on comfort and style, as well as on sustainable products and production processes. The challenge is to develop smart textiles that can be easily adapted to the latest fashion trends. With these products, you can answer to the growing demand for outdoor wear that is functional, versatile, and suitable for an active lifestyle.
Our latest innovations help you combine all these features in one high-quality fabric. By constantly improving our finishes and coatings that offer protection from insects, rain, wind, water and oil, we help outdoor lovers concur nature’s violence. Our long-lasting, down proof, breath-, print- and washable fabrics offer a level of comfort and style that normally can’t be found in the outdoor experience.
Scared you can’t be a frontrunner in innovative outdoor apparel? There’s really no need. Just make sure you dispose of the right products and a partner that can help you combine the best features in terms of function, style and comfort. These are the concepts that get you there:
INSECT PROOF CONCEPT
"When it comes to insect repellents, permethrin is your weapon of choice."