Yoga is booming. Ever since it became the signature sport of young women focussing on a healthy and active lifestyle, we can’t go around the sporty slash spiritual community. The trend is supported by the recognition of yoga as a clinically viable treatment for all sorts of medical conditions. But while the sport itself is only gradually gaining popularity, the market for yoga clothing has exploded.
Sportswear used to be carried around in a gym bag before it was put on in the sports dressing room. But nowadays, women want fashionable active wear to go from yoga class straight to cocktail hour. This means that yoga wear not only has to be performance-proof, but should also look good outside the gym. In fact, as part of so-called athleisure wear, yoga clothing is becoming the comfy option in the everyday wardrobe, even when there are no sports activities involved at all.
WHAT’S IN IT FOR ME?
As a textile manufacturer, this means you now have to focus on two things: creating products that boost performance while at the same time following the latest fashion trends. First, you will need to make sure that your textiles make yoga more fun, pleasant and easy. Elasticity for more flexible movements, breathability for a comfortable and dry feeling, nice smelling finishes to fight unpleasant smells and smart textiles for more stability. Second, you will need a speedy time-to-market to keep up with the fast-changing fashion and yoga trends. With high quality and long-lasting fabrics that give ultimate comfort, you will optimally tap into the athleisure trend. If you can also prove that your products were made in an eco-friendly way, you’re sure to win the hearts of your consumers.
We can help you hit the right note in both the performance and the fashion aspect of yoga wear. With innovations like mineral based technologies we’re able to create unique performance-enhancing fabric features. Our digital printing concepts enable you to print high quality personalised products that are in line with the latest fashion trends. All of our concepts contribute to a more efficient and sustainable production process, resulting in better products.
Concepts that fit
There’s a chance for you to ride along the yoga-trend, but only if you’re able to fit the needs and wants of the happy and healthy. Below, we introduce you to our concepts that help you to do just that:
DIGITAL PRINTING CONCEPT
"The right chemical preparation cocktail for the sharpest print."
PURE PERFORMANCE CONCEPT
"A finish that preserves fibre quality and protects colour shades."
"What if we could change the way we move, by changing the way we dress?"