Home » Markets » Yogawear

Yoga wear

Yoga is booming. Ever since it became the signature sport of young women focussing on a healthy and active lifestyle, we can’t go around the sporty slash spiritual community. The trend is supported by the recognition of yoga as a clinically viable treatment for all sorts of medical conditions. But while the sport itself is only gradually gaining popularity, the market for yoga clothing has exploded.

Sportswear used to be carried around in a gym bag before it was put on in the sports dressing room. But nowadays, women want fashionable active wear to go from yoga class straight to cocktail hour. This means that yoga wear not only has to be performance-proof, but should also look good outside the gym. In fact, as part of so-called athleisure wear, yoga clothing is becoming the comfy option in the everyday wardrobe, even when there are no sports activities involved at all.

WHAT’S IN IT FOR ME?

As a textile manufacturer, this means you now have to focus on two things: creating products that boost performance while at the same time following the latest fashion trends. First, you will need to make sure that your textiles make yoga more fun, pleasant and easy. Elasticity for more flexible movements, breathability for a comfortable and dry feeling, nice smelling finishes to fight unpleasant smells and smart textiles for more stability. Second, you will need a speedy time-to-market to keep up with the fast-changing fashion and yoga trends. With high quality and long-lasting fabrics that give ultimate comfort, you will optimally tap into the athleisure trend. If you can also prove that your products were made in an eco-friendly way, you’re sure to win the hearts of your consumers.

We can help you hit the right note in both the performance and the fashion aspect of yoga wear. With innovations like mineral based technologies we’re able to create unique performance-enhancing fabric features. Our digital printing concepts enable you to print high quality personalised products that are in line with the latest fashion trends. All of our concepts contribute to a more efficient and sustainable production process, resulting in better products.

Concepts that fit

There’s a chance for you to ride along the yoga-trend, but only if you’re able to fit the needs and wants of the happy and healthy. Below, we introduce you to our concepts that help you to do just that:

COSMETIC FINISHES CONCEPT

"Feel great by the beauty of textiles"

QI-TEX CONCEPT

"What if we could change the way we move, by changing the way we dress?"

PURE PERFORMANCE CONCEPT

"A finish that preserves fibre quality and protects colour shades."

DIGITAL PRINTING CONCEPT

"The right chemical preparation cocktail for the sharpest print."

LATEST FROM OUR BLOG

Consumers are waking up to the importance of sleep

In 2013 the US Government launched its National Healthy Sleep Awareness Project. This was prompted by a growing body of evidence that lack of sleep was costing its economy billions of dollars every year. $411 billion to be precise, according to the RAND Corporation who estimate that figure would be halved if those people sleeping […]

Enhancing the performance of digital inkjet printing on your swimwear

Inkjet printing has been transformational for the swimwear industry. It’s allowed an expansion of collections and a fleetness of foot of which designers and marketers could once only dream. It means fashion houses can keep on trend at higher speed and lower cost, meeting changing demand more precisely. It’s allowed designers to run riot with […]

An expert perspective on creating a bright future for the dyeing industry

With over forty years’ experience in the dyeing business, Harald Gruenewald has built up a level of experience and expertise that is second to none. We interviewed the Business Development Manager of Classical Textiles at Tanatex, to delve into the insights he can share about driving time, cost and environmental efficiencies in this highly competitive […]

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search