Imperfection is the new perfect. Women proudly show off their curves, and beer bellies are preferred over biceps. People still want to look good, though. They just don’t want to spend their lives worrying about their figure. This explains the growing popularity of shapewear for both women and men.
But forget about the skin-coloured and ill-fitting granny-pants. Today’s shapewear is flattering, fashionable and clever. It doesn’t get their users from size 14 to 6, instead it helps them to flatter their natural shapes. New technologies have boosted the production of breathable and supporting underwear, so that people feel confident and comfortable at the same time. Both features have turned shapewear into the “new normal”.
What’s in it for me?
When it comes to shapewear, there’re quite some customer wishes to live up to. Supporting garments should be breathable, comfortable, well-fitting, classy and highlight the user’s best features. These traits combined turn basic shapewear into essentials for the modern and confident man or woman. To stand out, however, you need to look for ways to go beyond customer expectations. The answer lies in extra functions that you can add to your textiles. A softer feel, wash resistant finishes and multi-position straps communicate the time and effort you put into creating the perfect product. Nice smells, moisturising creams and colour patterns help you bring some fun and flair to the end-product.
We created a range of products you can use to adapt your textiles to specific customer demands. With our durable cosmetics line, you add fragrances, aroma wellness and even temperature regulating finishes that give shapewear a sense of luxury. Our performance enhancing products boost your customers’ energy level and make them feel confident under all circumstances.
Concepts that fit
The many possibilities in shapewear can be dazzling. Below, we made a selection of solutions that help you get the best out of your garments.
PURE PERFORMANCE CONCEPT
"A finish that preserves fibre quality and protects colour shades."