Home » Markets » Shapewear

Shapewear

Imperfection is the new perfect. Women proudly show off their curves, and beer bellies are preferred over biceps. People still want to look good, though. They just don’t want to spend their lives worrying about their figure. This explains the growing popularity of shapewear for both women and men.

But forget about the skin-coloured and ill-fitting granny-pants. Today’s shapewear is flattering, fashionable and clever. It doesn’t get their users from size 14 to 6, instead it helps them to flatter their natural shapes. New technologies have boosted the production of breathable and supporting underwear, so that people feel confident and comfortable at the same time. Both features have turned shapewear into the “new normal”.

What’s in it for me?

When it comes to shapewear, there’re quite some customer wishes to live up to. Supporting garments should be breathable, comfortable, well-fitting, classy and highlight the user’s best features. These traits combined turn basic shapewear into essentials for the modern and confident man or woman. To stand out, however, you need to look for ways to go beyond customer expectations. The answer lies in extra functions that you can add to your textiles. A softer feel, wash resistant finishes and multi-position straps communicate the time and effort you put into creating the perfect product. Nice smells, moisturising creams and colour patterns help you bring some fun and flair to the end-product.

We created a range of products you can use to adapt your textiles to specific customer demands. With our durable cosmetics line, you add fragrances, aroma wellness and even temperature regulating finishes that give shapewear a sense of luxury. Our performance enhancing products boost your customers’ energy level and make them feel confident under all circumstances.

Concepts that fit

The many possibilities in shapewear can be dazzling. Below, we made a selection of solutions that help you get the best out of your garments.

PURE PERFORMANCE CONCEPT

"A finish that preserves fibre quality and protects colour shades."

COSMETIC FINISHES CONCEPT

"Feel great by the beauty of textiles"

Related Products

PRECURSOR TANAFINISH HPX

PRECURSOR TANAFINISH HPX

TANA®FINISH HPX is specially developed for hydrodynamic finishes on synthetic fibres, to counter the normally lower wear-comfort of textiles made out of synthetics. TANA®FINISH HPX is useful for e.g. sportswear and other performance apparel, but is also applicable on non-wovens and other technical articles to yield long-lasting absorbency. TANA®FINISH HPX is also effective as soil-releasing finishing for PES fiber and its blends. TANA®FINISH HPX is a special hydrophilic polymer with high affinity to PES fiber. TANA®FINISH HPX forms a hydrophilic protective layer on PES fiber surface which prevents dirt from adhering to fiber and can therefore be easily removed during laundering.

  • Yields excellent absorbency on synthetics, such as 100% PES, 100% PA and their blends
  • Improves the humidity transport of the textile
  • Excellent antistatic and soil-releasing properties of polyester
  • Durable to mild washing
  • No yellowing when applied separately
Learn more >
TANAPUR ELAST

TANAPUR ELAST

Highly elastic self-crosslinking polyurethane to upgrade the stretch & recovery properties of textile articles.

  • Increases elastic properties such as elongation, elastic recovery and force decay
  • Yields a bulky, differentiated handle of the textile
  • Increased wash-durability of softeners
  • Can be combined with durable moisture management agents
  • Fine distribution over and penetration into the fabric
Learn more >
PERSOFTAL NANO-SIL

PERSOFTAL NANO-SIL

Shearstable modified nano-emulsion silicone softener for cellulosic fibers and their blends with man-made fibers. Applicable on Jet, bobbin and padding equipment

Nano-emulsion for optimal distribution over and penetration into the fabric
Excellent raising properties, especially for synthetics, like PES-fleece
Gives a good handle to classical anti-slip or anti-snag finish, without affecting the performance
Anti-soiling on synthetics

Learn more >
TANA®CARE BIO-SLIM

TANA®CARE BIO-SLIM

Cosmeto-finish for textiles enhancing a slimming effect and improving skin elasticity, resilience and tightness through gradual released active ingredients.

  • Proven slimming effect
  • Improved skin condition
  • Gradual release of active ingredients, triggered through enzymatic breakdown
  • Wash durability of 20 home laundries
  • bio-based microencapsulation technology

 

Learn more >

LATEST FROM OUR BLOG

An expert perspective on creating a bright future for the dyeing industry

With over forty years’ experience in the dyeing business, Harald Gruenewald has built up a level of experience and expertise that is second to none. We interviewed the Business Development Manager of Classical Textiles at Tanatex, to delve into the insights he can share about driving time, cost and environmental efficiencies in this highly competitive […]

Work with Passion!

After 25 years with TANATEX, Madhavi Chavan remains as passionate as ever about doing a great job and expanding our business in India. Working as sales support and logistics manager in TANATEX India, Madhavi has been seen the development of our business and the market in India over many years. “25 years is a long […]

Polyester dyeing should not take longer than 150 minutes – but few people know

Polyester accounts for more than 50% of the global textile fibre market – no matter the end use. That’s a lot of polyester needing to be pre-washed, dyed and finished, packed and distributed to customers all around the world. This puts pressure on dyehouses, that need to deliver high quality products while speeding up their […]

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search