Home » Markets » Intimate Apparel

Intimate apparel

Journalists and fashion bloggers speak of a new era in lingerie. After decades of wearing uncomfortable padded underwired bras and tiny lace strings, women are now in control. They no longer dress to impress, but prefer comfort, light weight fabrics, a great fit and a soft feel.

This shift towards a more casual lingerie style goes hand in hand with the rise of so-called athleisure wear: fashionable apparel that can be worn throughout the day, at the gym, on the couch, and at the office. As product categories are now vaguer, intimate wear should have several extra functions and meet quality standards of both the lingerie and the sportswear industry.

What’s in it for me?

Although the athleisure trend has made intimate apparel more comfortable, it has made the production process more difficult. Textile manufacturers are expected to speed up their deliveries while creating more complex products, containing technical functions and different fabric types such as lace and embroideries. But there’s good news too. If you manage to unravel the secret of the perfect sports bra, for example, you send an important signal to your customers. They have their own customers to look after, so they need suppliers that follow trends, know their struggles and provide textiles that offer more than their primary function.

We create products that make yours stand out. Some of them solve a problem, by avoiding yellowing and shrinking, while others add extra value in the form of deep colour shades, a fragrance, or even an encapsulated crème. Our lab specialists work on techniques that enable you to mix and match and create your own set of extra functions. Why not start a revolution that turns lingerie into feel good items? Your competitors will never know what hit them.

CONCEPTS THAT FIT

Join the new era in lingerie and work on comfortable and stylish essentials. Below, we talk you through our concepts that get you started.

EXTREME WHITENESS CONCEPT

"A combination of ingredients that help you get the ultimate white."

LATEST FROM OUR BLOG

Let’s get used to life in the fast lane

After more than 25 years in Asia, Simon Collinson is returning to Europe, responsible for Sales and Marketing in Europe & Americas region at TANATEX. He describes the thrill of working in fast-growing markets and why he wants to bring the dynamism of Asian business culture with him. Simon qualified as a chartered colourist in […]

Innovation powers success in Japan – so let’s have more!

Delighted with TANATEX blockbuster TASTEX®, Yasuhiro Matsuura, Representative Director of TANATEX Japan, is keen to see the next pioneering breakthrough. Product innovation is a key ingredient in the success of TANATEX in Japan, according to Representative Director, Yasuhiro Matsuura. That’s why his favourite product range is the TASTEX® Durable Cosmetic Finishes for textiles. These provide […]

Printing functional finishes

Madelaine Cornforth talks to Thomas Ruchser, Global Manager of Digital Printing and Carpet Solutions about the company’s developments in functional inks and finishing. Today there are textile finishes for almost every challenge thinkable. Hydrophobic, anti-microbial and flame-retardant finishes are among some of the most popular for the apparel, home textiles and soft signage industries. For […]

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Start typing and press Enter to search