Journalists and fashion bloggers speak of a new era in lingerie. After decades of wearing uncomfortable padded underwired bras and tiny lace strings, women are now in control. They no longer dress to impress, but prefer comfort, light weight fabrics, a great fit and a soft feel.
This shift towards a more casual lingerie style goes hand in hand with the rise of so-called athleisure wear: fashionable apparel that can be worn throughout the day, at the gym, on the couch, and at the office. As product categories are now vaguer, intimate wear should have several extra functions and meet quality standards of both the lingerie and the sportswear industry.
What’s in it for me?
Although the athleisure trend has made intimate apparel more comfortable, it has made the production process more difficult. Textile manufacturers are expected to speed up their deliveries while creating more complex products, containing technical functions and different fabric types such as lace and embroideries. But there’s good news too. If you manage to unravel the secret of the perfect sports bra, for example, you send an important signal to your customers. They have their own customers to look after, so they need suppliers that follow trends, know their struggles and provide textiles that offer more than their primary function.
We create products that make yours stand out. Some of them solve a problem, by avoiding yellowing and shrinking, while others add extra value in the form of deep colour shades, a fragrance, or even an encapsulated crème. Our lab specialists work on techniques that enable you to mix and match and create your own set of extra functions. Why not start a revolution that turns lingerie into feel good items? Your competitors will never know what hit them.
CONCEPTS THAT FIT
Join the new era in lingerie and work on comfortable and stylish essentials. Below, we talk you through our concepts that get you started.
EXTREME WHITENESS CONCEPT
"A combination of ingredients that help you get the ultimate white."